The story behind
Leadership With Soul
In Leadership with Soul, André Lacroix shares the leadership philosophy he has developed over more than four decades leading global organisations across multiple industries.
At its heart is a simple belief: Good Leadership is about achieving great things through people. The 10 principles of Leadership with Soul provide a proven, people-centric model to energise organisations, unleash their full potential and create sustainable value for all stakeholders.
Since the first edition was published in 2022, AI is about to totally reinvent the business landscape, creating new opportunities for leaders and organisations.
Andre Lacroix believes in the power of technology to augment the superpower of people and urges leaders to use AI to reinvent themselves and free-up time to build the soul of their organisation, the ultimate competitive advantage.
Stay up to date with the latest news and insights from André Lacroix, covering key topics important to business leaders.
Discover past and upcoming events for Leadership with Soul, from conference talks to university visits and more.
For enquiries about book reviews, interviews, and speaking engagements, please contact hello@leadershipwithsoul.com
About the author
André Lacroix has an exceptional record of value creation at every company he has ever led. Beyond that, over the years he has become a recognised authority on sustainability in the corporate world.
In Leadership with Soul, Lacroix reveals his model for business success, built over more than four decades with world leading organisations such as Ernst and Young, Colgate Palmolive, PepsiCo, Burger King, Euro Disney, Inchcape, Reckitt Benckiser and Intertek.
Lacroix attributes his success to taking an empathetic, humanist approach to driving sustainable growth and value for all: customers, employees, shareholders, communities and society as a whole. He has consistently applied this thinking to address the different challenges he has faced wherever he has worked.
For Lacroix, true leadership prioritises sustainability and a desire to make the world an ‘ever-better’ place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned.
Testimonials
If the CEO of a global technology business says the future lies in deepening the people and emotional dimensions of leadership, it really is worth sitting up and listening.
Gurnek Bains
Author of Meaning Inc and Managing Partner of the leadership consulting firm, Global Future Partners.
André has captured the zeitgeist of the AI era. He looks beyond the technology and finds the locus of humans at the centre of the revolution.
Professor Ashley Braganza
MBA PhD FBAM ACIB
Director, Centre for Artificial Intelligence, Brunel Business School
As an inspiring leader, André Lacroix has formalised his numerous experiences into a very educational leadership model for business school students and all those who have to lead strategic transformation.
Prof. Frank Bournois
Co-President (European Union)
ESCP Business School