The story behind the book
The world desperately needs good leadership.
Gallup’s recent survey shows that 80% of the global workforce is disengaged. Every day 2.8 billion individuals go to their workplace without passion and excitement.
All leaders have a huge responsibility to make the workplace a better, safer and more sustainable environment for each and every one of them. Making the workplace better for employees who are not engaged is a huge opportunity.
So what does it take to be a good leader?
Leadership with Soul is an invitation for current and future leaders to stop, reflect and reinvent their approach to leadership to become ever better leaders.
Anyone from a management student to a global CEO who wants to become a more inspiring leader and achieve better results will benefit.
In Leadership with Soul, André Lacroix unveils his formula for making businesses prosper.
“The book challenges conventional leadership thinking, asking leaders to listen to their humanist side and create significant value for all by putting people at the heart of their growth strategy, trusting, empowering and galvanising them to execute on a daily basis. In my experience, this is the only way to deliver sustainable growth and value for all stakeholders.” – André Lacroix
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About the author
André Lacroix has an exceptional record of value creation at every company he has ever led. Beyond that, over the years he has become a recognised authority on sustainability in the corporate world.
In Leadership with Soul, Lacroix reveals his model for business success, built over more than four decades with world leading organisations such as Ernst and Young, Colgate Palmolive, PepsiCo, Burger King, Euro Disney, Inchcape, Reckitt Benckiser and Intertek.
Lacroix attributes his success to taking an empathetic, humanist approach to driving sustainable growth and value for all: customers, employees, shareholders, communities and society as a whole. He has consistently applied this thinking to address the different challenges he has faced wherever he has worked.
For Lacroix, true leadership prioritises sustainability and a desire to make the world an ‘ever-better’ place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned.
Testimonials
In my 27 years in the world of Leadership Advisory, I’ve rarely come across CEOs who’ve shared their insights by authoring a book, and rarer still one who invests huge personal time and energy in teaching leaders in their own organisation. André has done both. His book is a masterpiece of relevant advice to top leaders at a time when all leaders need to learn anew and reinvent themselves in order to reinvent their organisations. Leading in Complexity means leaders need greater capacities to sense and experiment, to understand the emotional and the rational realms. André demonstrates how putting people at the heart of a business makes a difference and he invites us all to experiment more, sharing his insights to accelerate our impact on businesses and on societies. I know André as masterful in understanding market forces and business economics and here he shares how and reminds us all that people matter most. It’s only people and our leadership and innovation that will also save the planet.
Jill Ader
Global Chairwoman, Egon Zehnder.
Identifying the SOUL of an organisation as the real engine of leadership is classically André Lacroix. André possesses a special ability to focus intensely on key issues of organisational success. In this very readable book, André shares his deep insight into leadership that links people with the mission of our organisations. André’s experience and research confirms the wisdom of building an effective organisation whose people feel the power of the organisation’s SOUL… and thereby greatly enhance their own effectiveness.
Adrian Bellamy
Adrian’s career included serving as Chairman and CEO of two large corporations followed by multiple positions as a Director of various companies including Reckitt Benckiser (C), Gucci (C), Gap, Williams-Sonoma (C) and Starbucks.
Leadership with Soul provides many valuable keys to success. Principal 5, ‘Reinvent the Future’, resonated with me the most. Successful industries maintain their top market share through continual innovation. Personally, I must always aspire to innovate and improve no matter my position or business. Don’t ever be satisfied with your current status.
Sohei Wakino
UC Irvine Student and Social Media Coordinator, UNITAS International Education Consultant.