Bringing Leadership with Soul to the restaurant industry
André Lacroix was delighted to be back in Zurich, Switzerland to speak as the keynote at this year’s European Foodservice Summit. Bringing his experience as the former president of Burger King, André offered a unique perspective on the restaurant industry: from the outside in.
The restaurant industry is poised for exciting growth over the next twenty years, with immense opportunities for innovative entrepreneurs. During the keynote, André brought the principles of Leadership with Soul to life:
- Delivering a Zero-defect brand experience with incredible value,
- Being an employer who attracts, retains and develops the best talent,
- Placing sustainability at the core of your company values,
- Embracing data science to guide your decision-making,
- Investing in risk-based Quality Assurance to make your supply chain safer,
- And always being paranoid about being a good leader.
The future of the restaurant industry is bright and its leaders are in a position to make a huge difference. In closing the session, André reminded attendees that making a difference for good is about achieving big things that are truly meaningful and enduring.
André would like to thank the European Foodservice Summit for inviting him to present the keynote, and he is excited to see how the industry evolves.
