Leadership with Soul launched in China

Intertek CEO and renowned leadership expert André Lacroix today launched his book in China, Leadership with Soul, inviting existing and future leaders to take a humanist approach to deliver sustainable growth and value for all.

In Leadership with Soul, Lacroix reveals his model for business success, developed over more than three decades at the head of leading global brands such as PepsiCo, Burger King, Euro Disney, Inchcape, and Intertek.

Drawing on insights from his career in the C-suite, Lacroix brings his 10 leadership principles to life in inspiring fashion, providing leaders with a proven framework through which to energise their colleagues, execute their growth strategy with zero defect and together outperform the competition.

The book was launched at the Shanghai Center in Shanghai, China where assembled members of the press had the chance to hear directly from Lacroix about how existing and future leaders can reinvent their approach to become ever better leaders and contribute to the development of their business.

Lacroix said: “I am delighted that Leadership With Soul has been launched in China, a real milestone which will broaden the global value of the book and introduce its message to millions of new readers. I look forward to meeting today and tomorrow’s leaders, hearing their individual stories and sharing my own leadership insights and philosophy, which is all about putting people at the heart of your growth strategy.”