Presenting Leadership with Soul in vibrant São Paulo

Recently, André Lacroix was visiting São Paulo, Brazil’s largest city, a truly vibrant and exciting place to visit.

He was delighted to have the opportunity to present his book, Leadership with Soul, at a student event hosted by world-renowned Mackenzie Presbyterian University. A group of nearly 3,000 students joined – 850 students in the auditorium and over 2000 online – to learn more about the importance of good leadership, and how taking a humanist approach in business drives sustainable growth and value for all stakeholders.

Mackenzie is regarded as one of the finest educational institutions in the country, with an impressive legacy of over 150 years and a commitment to excellence. Throughout its history, the university has played a significant role in shaping political, business, and academic leaders. He was delighted to share his insights on leadership to a cohort of students that will go on to assume positions of power and prominence throughout Brazil and the world.

André gives his thanks to the university for hosting this event and to the students for such an engaging discussion. He wishes them every success as they progress through their careers and would urge them to remember that every successful business strategy has people at its heart.

With the drum of the global economy increasingly set to beat to Brazil’s tune, André looks forward to seeing where their growth journey goes next!